Sebanyak 116 item atau buku ditemukan

DIGITAL MARKETING

Buku ini disusun sebagai kontribusi dalam memperkaya khazanah literasi digital khususnya dalam bidang pemasaran modern yang kini mengalami transformasi besar seiring pesatnya perkembangan teknologi informasi. Perubahan pola konsumsi masyarakat, kemunculan media sosial, serta kemajuan perangkat digital telah mendorong dunia bisnis untuk beradaptasi dan berinovasi. Dalam konteks ini, digital marketing hadir sebagai solusi sekaligus tantangan baru bagi pelaku usaha, akademisi, dan praktisi di bidang pemasaran. Buku ini dirancang untuk memberikan pemahaman komprehensif mengenai konsep, strategi, serta praktik digital marketing yang relevan dengan kebutuhan era industri 4.0 dan masyarakat 5.0. Buku ini disusun berdasarkan berbagai referensi mutakhir, studi kasus, dan pengalaman praktis di lapangan. Di dalamnya dibahas berbagai aspek penting seperti SEO (Search Engine Optimization), SEM (Search Engine Marketing), media sosial, content marketing, influencer marketing, hingga pemanfaatan big data dan kecerdasan buatan dalam pemasaran digital. Dengan pendekatan sistematis dan bahasa yang mudah dipahami, buku ini diharapkan dapat menjadi rujukan yang bermanfaat. Sasaran utama buku ini adalah mahasiswa, dosen, pelaku UMKM, start-up, serta siapa pun yang ingin memahami dan menerapkan strategi pemasaran digital secara efektif. Buku ini juga dapat menjadi bahan ajar di perguruan tinggi, pelatihan kewirausahaan, maupun referensi dalam pengembangan bisnis berbasis digital.

Dalam konteks ini, digital marketing hadir sebagai solusi sekaligus tantangan baru bagi pelaku usaha, akademisi, dan praktisi di bidang pemasaran.

Essentials of International Human Resource Management

Managing People Globally

Essentials of International Human Resource Management: Managing People Globally, by David C. Thomas and Mila B. Lazarova, provides concise coverage of key HRM concepts, balancing comparative approaches and US and non-US schools of thought. Not limited to the multinational firm, this book reflects the most current knowledge in the field and considers all types of organizations embedded in the global context. Chapter-opening vignettes (short cases) exemplify the chapter’s core topics and show readers how chapter content can be applied. Extensive references make it easy for readers to explore concepts in more depth.

Not limited to the multinational firm, this book reflects the most current knowledge in the field and considers all types of organizations embedded in the global context.

Moderasi Beragama di Mata Milenial

Secara garis besar, buku ini terbagi menjadi dua bagian penting. Sebelum mengupas bagian pertama dan kedua, penulis memberi pengantar singkat yang pada pokoknya, bahwa moderat harus dibingkai dengan ilmu. Orang yang moderat adalah orang yang mempunyai berwawasan luas. Bagian pertama berisi empat judul pokok, yiatu keragaman itu Sunnatullah, cara pandang manusia beragama, cara orang Indonesia beragama, serta keberagaman anak muda. Pada bagian pertama, penulis memantulkan vi tulisan dari perspektif filosofis, renungan dari hasil dari pembelajaran di dalam di kelas. Sementara bagian kedua berisi empat bagian penting, berupa pengalaman empirik 45 anak muda, yang dibagi menjadi empat bab, yaitu moderat di mata santri desa, moderat di mata pemuda kota, moderat di mata santri kota dan moderat di mata santri desa.

Secara garis besar, buku ini terbagi menjadi dua bagian penting.

The Promise of Fintech

Financial Inclusion in the Post COVID-19 Era

Technology is changing the landscape of the financial sector, increasing access to financial services in profound ways. These changes have been in motion for several years, affecting nearly all countries in the world. During the COVID-19 pandemic, technology has created new opportunities for digital financial services to accelerate and enhance financial inclusion, amid social distancing and containment measures. At the same time, the risks emerging prior to COVID-19, as digital financial services developed, are becoming even more relevant.

Technology is changing the landscape of the financial sector, increasing access to financial services in profound ways.

Articulation of Vocational Education Planning with Comprehensive State Planning

We had just completed the long and arduous task of moving the 1971 State Plan through all the procedural stumbling blocks required by our federal colleagues , I was involved deeply in the process of planning within the department ...

Education & the New Teacher

The real objective of specialization is depth of understanding and insight in the subjects taught , insight which will complement and supplement the broad liberal education of the teacher . Professional education or “ the art and ...

Legal Ethics

A Comparative Study

Examining legal ethics within the framework of modern practice, this book identifies two important ethical issues that all lawyers confront: the difference between the role of lawyers and the role of judges in pursuing justice, and the conflicting responsibilities lawyers have to their clients and to the legal system more broadly. In addressing these issues, Legal Ethics provides an explanation of the duties and dilemmas common to practicing lawyers in modern legal systems throughout the world. The authors focus their analysis on lawyers in independent practice in modern capitalist constitutional regimes, including the United States, Japan, Europe, and Latin America, as well as the emerging legal systems in China and the former Soviet bloc, to develop connections between the legal profession and political systems based on the rule of law. They find that although ethical tension is inherent in the legal practice of all these societies, the legal profession is essential to stable political institutions.

Examining legal ethics within the framework of modern practice, this book identifies two important ethical issues that all lawyers confront: the difference between the role of lawyers and the role of judges in pursuing justice, and the ...