Sebanyak 2 item atau buku ditemukan

Manajemen Strategi

Buku Manajemen ini yang berjudul Buku Manajemen Strategi karya Prof. Dr. Mukhlis Yunus, S.E., M.S., dkk. Buku ini memapaparkan tentang manajemen strategi dan hal-hal terkait dengan manajemen strategi. Manajemen strategi adalah ilmu dan seni membuat keputusan lintas fungsi yang memungkinkan organisasi mencapai tujuan. Ini adalah proses untuk membantu perusahaan menentukan siapa yang mereka ingin capai dan bagaimana mereka dapat mencapai hasil yang bernilai. Dibandingkan dengan zaman sebelumnya, pentingnya manajemen strategis semakin diakui. Perusahaan terus berusaha menjadi lebih kompetitif dalam ekonomi dunia yang memungkinkan produk dan layanan bergerak bebas antar negara.

Buku Manajemen ini yang berjudul Buku Manajemen Strategi karya Prof. Dr. Mukhlis Yunus, S.E., M.S., dkk. Buku ini memapaparkan tentang manajemen strategi dan hal-hal terkait dengan manajemen strategi.

Factors that Influences the Performance of Islamic Banking in Aceh

The objectives of this paper are to find out: (1) the influence of client relationship and marketing mix to marketing performance (2) the influence of client relationship and marketing mix to the performance of Islamic banking in Aceh (3) the influence of marketing performance to the performance of Islamic banking in Aceh (4) how much is the influence of client relationship and marketing mix to the performance of Islamic banking in Aceh mediated by marketing performance. This research was conducted in a number of Islamic banking offices in Aceh, with respondents of 600 clients. The sampling technique used is probability sampling with random sampling method. The results show that the client relationship and marketing mix are simultaneously and partially effect on the marketing performance of Islamic banking in Aceh, client relationship and marketing mix are simultaneously and partially effect on the performance of Islamic banking in Aceh, the marketing performance is effect on the performance of Islamic banking in Aceh, these prove that marketing performances will directly affect the increasing of the performance of Islamic banking in Aceh where client relationship and marketing mix also effect on that performance which is mediated by marketing performance.

The objectives of this paper are to find out: (1) the influence of client relationship and marketing mix to marketing performance (2) the influence of client relationship and marketing mix to the performance of Islamic banking in Aceh (3) ...