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Introduction to the Science Popularization Industry

This book systematically introduces the popular science industry. It firstly summarizes the social basis and research status of the development of contemporary science popularization industry and also elaborates on the basic theory and main forms of science popularization industry. The most important feature of this book is its focus on the practice and case study of the development of science popularization industry in China. Meanwhile, it analyzes the development of science popularization industry in China from four perspectives: the basis and conditions, the current situation and countermeasures, the main promotion tasks, and the policy suggestions for promotion. The book analyzes the development trend of science popularization industry in China. It can be used as a reference book for science popularization practitioners and enthusiast to learn and understand the theory and practice of science popularization industry. It can also be used as a textbook for the cultivation and training of science popularization talents.

promote science will provide an effective means of communication and improve communication. Therefore, building an IPTV station focused on SP and converging high-quality audio-visual SP resources into IPTV is a major project for today.

Forward Lease Sukuk in Islamic Capital Markets

Structure and Governing Rules

This book focuses on forward lease sukuk, which is one of the most viable and dynamic Shari’ah-compliant instruments in the Islamic capital market. The idea of forward lease sukuk is to raise funds from non-existent assets whose subject matter does not exist at the time of the sukuk issuance. This book discusses the significant features of forward lease sukuk and demonstrates its vital contribution to project construction and manufacturing within the expanding field of Islamic finance.

This book focuses on forward lease sukuk, which is one of the most viable and dynamic Shari’ah-compliant instruments in the Islamic capital market.

Scharia-konforme Finanzinstrumente

Analyse der Rechtsnatur von sukuk und die Strukturierung nach deutschem Recht

Der Autor beschreibt die in der Praxis besonders bedeutsamen Finanzierungsinstrumente nach islamischem Recht (sukuk) und präsentiert eine Einführung in die Grundlagen der islamischen Rechtsquellen und der Methode der Entscheidungsfindung. Juristisch-dogmatisch ist die Thematik besonders interessant, weil das weltliche-wirtschaftliche Recht religionskonform ausgestaltet werden muss, um den Anforderungen der Glaubensvorschriften zu genügen. Vergleichbare Institutionen des deutschen Rechts werden aufgezeigt und analysiert sowie entsprechende Möglichkeiten einer deutsch-rechtlichen Ausgestaltung von sukuk dargestellt. Das deutsche Recht ist dabei so flexibel, dass die religiösen Vorgaben bei der Strukturierung von sukuk-Transaktionen eingehalten werden können.

Der Inhalt • Grundlagen der islamischen Rechts- und Wirtschaftsordnung• Grundgeschäfte islamischer Finanzierungen• Sukuk Die Zielgruppen • Dozierende und Studierende der Rechtswissenschaften, der Wirtschaftswissenschaften, der ...

Customer Relationship Management

The Ultimate Guide to the Efficient Use of CRM

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology.

CRM Systems in Industrial Companies

Intra- and Inter-Organizational Effects

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Analytical CRM

Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.

This is a common scenario for many businesses such as retailers, hotels, and airlines.

Introduction to Communication Science and Systems

There are many valuable and useful books on electrical communication (References 1-5 are some examples), but they have certain disadvantages for the beginner. The more advanced books present some things in a basic way, but they are very narrow for an introduction to communica tion. The introductory books are broader but still narrow by our stan dards. Further, they often pick things out of thin air rather than derive them. This book is aimed at giving the beginner a basic understanding of a wide range of topics which are essential in communication systems. These include antennas and transmission, thermal noise and its consequences, Fourier transforms, modulation and noise, sampling and pulse code modulation, autocorrelation and power spectrum, optimum filtering, gauss ian noise and errors in digital transmission, data transmission, limits on data rate including information theory and quantum limits, and source encoding. We have not included communications traffic, switching, and multiplexing, nor protocols for digital and computer communications. For these, Reference 6 is excellent. In general, our book does not discuss the circuits used for communication or the physics of radio propagation. We assume that these will be taught in specialized courses, but such courses are not prerequisites for this one. Chapter 1 introduces the transmission formula or antenna equation and antenna directivity. Only a very basic sophomore physics knowledge of electromagnetic theory is assumed. The radar equation is also treated.

To communication science and systems there is no end, but a good beginning can help the student or practitioner on his or her way. The book may serve as a three-quarter or two-semester text for juniors, seniors, or graduate students in ...

In Search of a Simple Introduction to Communication

This book is a philosophical introduction to the field of communication and media studies. In search of the philosophical backgrounds of that relatively young field, the book explores why this overwhelmingly popular discipline is in crisis. The book discusses classic introductions on communication, provides an update on lessons learned, and re-evaluates the work of pioneers in the light of up-to-date philosophical standards. It summarizes various debates surrounding the foundations of system theory and especially its applicability to the Social Sciences in general and to Communication Studies in particular. Communication schools promise their students an understanding of the source of a principal and dynamical power in their lives, a power shaping societies and identities, molding aspirations, and deciding their fates. They also promise students a practical benefit, a chance to learn the secret of controlling that dynamical power, improving a set of skills that would ensure them a critical edge in the future job market: become better media experts for all media. Yet no one seems to know how such promises are met. Can there be a general theory of communication? If not, what can (should) communication students learn? This book looks at the problem from a philosophical perspective and proposes a framework wherein critical cases can be tested.

This book looks at the problem from a philosophical perspective and proposes a framework wherein critical cases can be tested. This book is a philosophical introduction to the field of communication and media studies.

Introduction to Data Mining for the Life Sciences

Data mining provides a set of new techniques to integrate, synthesize, and analyze tdata, uncovering the hidden patterns that exist within. Traditionally, techniques such as kernel learning methods, pattern recognition, and data mining, have been the domain of researchers in areas such as artificial intelligence, but leveraging these tools, techniques, and concepts against your data asset to identify problems early, understand interactions that exist and highlight previously unrealized relationships through the combination of these different disciplines can provide significant value for the investigator and her organization.

... with some of the simple representations widely used in scientific and business communication. ... This being said, it is very important to always consider what we are intending to communicate and to let that be our guide.

An Introduction to Design Science

This book is an introductory text on design science, intended to support both graduate students and researchers in structuring, undertaking and presenting design science work. It builds on established design science methods as well as recent work on presenting design science studies and ethical principles for design science, and also offers novel instruments for visualizing the results, both in the form of process diagrams and through a canvas format. While the book does not presume any prior knowledge of design science, it provides readers with a thorough understanding of the subject and enables them to delve into much deeper detail, thanks to extensive sections on further reading. Design science in information systems and technology aims to create novel artifacts in the form of models, methods, and systems that support people in developing, using and maintaining IT solutions. This work focuses on design science as applied to information systems and technology, but it also includes examples from, and perspectives of, other fields of human practice. Chapter 1 provides an overview of design science and outlines its ties with empirical research. Chapter 2 discusses the various types and forms of knowledge that can be used and produced by design science research, while Chapter 3 presents a brief overview of common empirical research strategies and methods. Chapter 4 introduces a methodological framework for supporting researchers in doing design science research as well as in presenting their results. This framework includes five core activities, which are described in detail in Chapters 5 to 9. Chapter 10 discusses how to communicate design science results, while Chapter 11 compares the proposed methodological framework with methods for systems development and shows how they can be combined. Chapter 12 discusses how design science relates to research paradigms, in particular to positivism and interpretivism, and Chapter 13 discusses ethical issues and principles for design science research. The new Chapter 14 showcases a study on digital health consultations and illustrates the whole process in one comprehensive example. Also added to this 2nd edition are a number of sections on practical guidelines for carrying out basic design science tasks, a discussion on design thinking and its relationship to design science, and the description of artefact classifications. Eventually, both the references in each chapter and the companion web site were updated to reflect recent findings.

This book is an introductory text on design science, intended to support both graduate students and researchers in structuring, undertaking and presenting design science work.