Sebanyak 28 item atau buku ditemukan

BUNGA RAMPAI EKONOMI DAN BISNIS

ISU KONTEMPORER EKONOMI DAN BISNIS

Diterbitkannya buku kumpulan karangan para dosen sangat penting untuk memperkaya mutu perkuliahan dan syukur apabila mampu mengkritisi serta memberikan alternatif solusi berbagai persoalan aktual ekonomi dan bisnis di Indonesia khususnya di era pandemi Covid-19. Saya berharap bahwa di era pandemi Covid-19 tatkala para dosen lebih banyak berada di rumah karena proses belajarmengajar dilakukan secara virtual (daring), para dosen lebih kreatif dan inovatif menerbitkan karya-karya ilmiahnya. Dengan demikian, mempublikasikan karyakarya ilmiah bagi para dosen sesungguhnya merupakan sebuah keharusan, bukan semata-mata karena memperingati dies natalis. Saya juga berharap agar apa yang dilakukan oleh FEB UWG untuk menerbitkan buku kumpulan karya dosen dapat diikuti oleh para dosen di fakultas-fakultas yang lain

... kreatif adalah manifestasi dari semangat bertahan hidup yang sangat penting ... Creative Economy: How People Make Money From Ideas, ekonomi kreatif ... inovatif, pemanfaatan teknologi secara kreatif, dan budaya. Industri Kreatif dapat ...

A Cognitive Psychology of Mass Communication

In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective. Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge about the world and how this knowledge influences our attitudes and behavior. Updates include end-of-chapter suggestions for further reading, new research and examples for a more global perspective, as well as an added emphasis on the power of social media in affecting our perceptions of reality and ourselves. While including real-world examples, the book also integrates psychology and communication theory along with reviews of the most up-to-date research. The text covers a diversity of media forms and issues, ranging from commonly discussed topics such as politics, sex, and violence, to lesser-studied topics, such as emotions and prosocial media. The accompanying companion website also includes resources for both instructors and students. For students: Chapter outlines and review questions Useful links For instructors: Guidelines for in-class discussions Sample syllabus Summaries Readers will be challenged to become more sensitized and to think more deeply about their own media use as they explore research on behavior and media effects. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate audiences.

In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective.