Sebanyak 17 item atau buku ditemukan

Customer Relationship Marketing - viewpoints and aspects about crm

Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, 4 entries in the bibliography, language: English, abstract: The following report is illustrating the various viewpoints of several experts as well as the personal opinion of the author of this report about cus tomer relationship marketing in practice. The experts viewpoints are based on selected articles handed out during lecture. Whereas the personal viewpoint illustrated in this report derives from personal experience as well as asorted literature used for preparation.

Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, language: ...

The Implementation of Web 2.0 Technology for Information Literacy Instruction in Thai University Libraries

Web 2.0 technology has drawn much attention recently as a fascinating tool for Information Literacy Instruction (ILI), especially in academic libraries. This research was aimed to investigate the implementation of Web 2.0 technology for ILI in Thai university libraries, in terms of information literacy skills being taught, types of Web 2.0 technology that were implemented, ways of implementing Web 2.0 technology, and problems in implementing Web 2.0 technology. Additionally, in case of the university libraries which did not apply Web 2.0 technology to their ILI, the research also explored their reasons, implementation plan, and factors important to their decisions on the implementation of Web 2.0 technology. Despite the research limitation in the context of Thai higher education, the research should be helpful to fulfill the research gap, and, particularly, to provide other university libraries with interesting suggestions on the implementation of Web 2.0 technology for ILI, including the reinforcement of the implementation. [The researcher gratefully acknowledges the supporting fund from the Research Section, Faculty of Arts, Chulalongkorn University and from Suthilak Ambhanwong Memorial Fund. For full proceedings, see ED557189.].

Web 2.0 technology has drawn much attention recently as a fascinating tool for Information Literacy Instruction (ILI), especially in academic libraries.

Information Literacy and Technology Across the Curriculum

Responding to an initiative in the university's revised core curriculum to address life-long learning skills, a collaborative effort involving parties from the Library and Information Technologies was formed resulting in a program for faculty entitled "Information Literacy and Technology Across the Curriculum." The purpose of the program, which consists of a semester-long series of workshops, is to assist faculty in the development of class assignments and projects for their students that utilize both information literacy and technology skills. After a successful pilot run involving volunteer faculty members, the program is now designed to accommodate approximately fifteen faculty members for the semester sessions. This paper will describe the format of the program, the resources made available, the exercises employed and some surprising results. [For complete proceedings, see ED490093.].

Responding to an initiative in the university's revised core curriculum to address life-long learning skills, a collaborative effort involving parties from the Library and Information Technologies was formed resulting in a program for ...

E-Bussines @ Adidas

E-Business Management

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Friedrich-Alexander-Universität Erlangen-Nürnberg, 17 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Der E-Commerce-Umsatz hat sich seit dem Jahr 2000 fast verfünffacht und betrug im Jahr 2004 nach Branchenangaben 4,9 Milliarden Euro. Während der Internethandel jedes Jahr über 30 % wächst, geht der Umsatz des traditionellen Einzelhandels seit fünf Jahren zurück. Mit verantwortlich für den Wachstum, sind ohne Zweifel die Jahr für Jahr neu gesetzten Trends bei verschiedenen Webshops von international tätigen Unternehmen in der Retail-Branche. Eines dieser Trends führt mehr und mehr zu personalisierten Dialog mit den potentiellen Kunden statt anonymer Massenansprache. Diese Arbeit soll einen Einblick in den Adidas-Konzern und den Konkurrenten gewähren. Dabei werden die Trends anhand der umgesetzen Maßnahmen verglichen und analysiert.

Aktuelle Trends im Bereich E-Commerce Der E-Commerce-Umsatz hat sich seit
dem Jahr 2000 fast verfünffacht und betrug im Jahr 2004 nach
Branchenangaben 4,9 Milliarden Euro1. Während der Internethandel jedes Jahr
über 30 % wächst ...

Technical Assistance to the Islamic Republic of Pakistan for the Nonformal Education for Rural Women Project

The estimated participation rate in primary school is 70 percent, with 86 percent
for males and 54 percent for females. ... Inadequate access to education facilities,
widespread poverty, and poor quality of education lead to low participation rates
 ...